The AI Glossary
for builders and operators
Plain-English definitions for AI agents, LLMs, voice AI, and GenAI — written by engineers shipping these systems in production.
A
Abandoned Cart Recovery
Abandoned cart recovery is the process of re-engaging shoppers who add items to their online or in-store cart but leave without completing the purchas...
AI Agent
An AI Agent is an intelligent, autonomous software system that uses artificial intelligence—including machine learning, real-time data analysis, and n...
AI Concierge
An AI Concierge is a virtual assistant designed to enhance the online shopping experience by offering real-time, human-like support across the entire ...
AI-driven Personalization
AI-driven personalization uses artificial intelligence to tailor shopping experiences, recommendations, and communications based on each customer's un...
API
An API (Application Programming Interface) is a set of rules and protocols that allows different software systems to communicate and share data seamle...
Average Order Value (AOV)
Average Order Value (AOV) measures the average spend per transaction by dividing total revenue by the number of orders during a specific period. It...
B
Behavioral Analytics
Behavioral analytics involves tracking and analyzing how visitors interact with a website or platform—such as clicks, time spent, scrolling, and na...
Business-to-Consumer (B2C)
Business-to-Consumer (B2C) is a business model where companies sell products or services directly to individual customers. It's common in retail, c...
Buyer Persona
A buyer persona is a detailed, fictional representation of your ideal customer, created from data about their demographics, behaviors, and preferen...
C
Cart Abandonment Rate
Cart abandonment rate measures the percentage of online shoppers who add items to their cart but leave without completing the purchase. This metric...
Chatbot
A chatbot is a software application designed to simulate human-like conversations through text or voice, using natural language processing (NLP) an...
Cloud Computing
Cloud computing delivers computing services like data storage and applications over the internet using remote servers instead of local devices. It ...
Computer Vision
Computer Vision is a field of AI that enables machines to interpret and understand visual information from the world. It involves training models to p...
Conversational AI
Conversational AI enables machines to interact with users naturally through text or voice, using advanced natural language processing (NLP) and mac...
Conversion Funnel
A conversion funnel describes the customer journey from first discovering a brand to completing a purchase. It tracks key touchpoints across channe...
Conversion Rate
Conversion rate measures the percentage of visitors who complete a desired action on your site, such as purchases, sign-ups, or demos. It reflects ...
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the systematic process of improving your website or digital experience to increase the percentage of visitors...
Cross-Selling
Cross-selling is a sales technique where sellers recommend related or complementary products to customers based on their current purchase or intere...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures the total expense a company incurs to acquire a new customer. It offers insight into the efficiency and RO...
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) estimates the total revenue a business can expect from a customer over the entire duration of their relationship. It ...
Customer Profile
A customer profile is a detailed description of your ideal customer based on traits like demographics, behaviors, preferences, and motivations. It ...
Customer Support Automation
Customer support automation uses AI, chatbots, and smart systems to handle routine support tasks without human intervention. It enables faster, mor...
D
D2C (Direct to Consumer)
Direct-to-consumer (D2C) is a business model where brands sell their products directly to customers, bypassing third-party retailers, wholesalers, ...
Deep Learning
Deep Learning is an advanced subset of machine learning that uses deep neural networks (networks with many hidden layers) to process and analyze large...
Drop-off Reasons
Drop-off Reasons identify why shoppers leave a website without completing purchases. Understanding these causes helps businesses reduce abandonment...
I
Intent Recognition
Intent recognition is an AI chatbot capability that detects the underlying purpose behind a user's message to deliver relevant and context-aware re...
Internet of Things
The Internet of Things (IoT) connects physical objects embedded with sensors and software to exchange data over the internet, enabling smarter auto...
M
M-Commerce (Mobile Commerce)
M-commerce, or mobile commerce, is the buying and selling of goods and services via mobile devices like smartphones and tablets. It offers shoppers...
Machine Learning
Machine learning is a branch of artificial intelligence focused on creating algorithms that enable computers to learn from data and improve over ti...
Machine Learning (ML)
Machine Learning (ML) is a subset of AI that allows systems to learn from data, identify patterns, and make decisions with minimal human intervention....
N
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a machine learning branch that enables computers to understand, interpret, and generate human language, bridgi...
Neural Networks
Neural Networks are computing systems inspired by the biological neural networks in human brains. These networks consist of layers of interconnected n...
P
Personalized Recommendations
Personalized recommendations are tailored product suggestions based on individual preferences, browsing behavior, and purchase history. Powered by ...
Proactive AI
Proactive AI refers to intelligent systems that anticipate user needs and act independently without waiting for explicit input. In eCommerce, it en...
Product Detail Page (PDP)
A Product Detail Page (PDP) is a dedicated eCommerce page providing comprehensive information about a single product. It plays a vital role in help...
R
Reinforcement Learning (RL)
Reinforcement Learning (RL) is a type of machine learning where an agent learns to make decisions by interacting with an environment. The agent receiv...
Rep Funnel
The Rep Funnel is a conversion funnel in the Rep AI app designed to optimize eCommerce sales by tracking customer engagement through conversation-d...